each payment
with EMV

About EMV

EMV payment consists of chip card embedded payment cards that are capable of running point-of-sale transactions. Every time an EMV chip card is used, it creates a new encrypted transaction code, making it nearly impossible for fraud to occur. This nationwide shift toward EMV capability is already in action. On October 1st, 2015, a liability shift occurred, after which merchants now assume responsibility for all losses due to credit card fraud if they are not EMV compliant. The benefits of being EMV compliant are substantial and USBSI is ready to help its merchants. EMV acceptance will give both merchants and customers peace of mind at the point-of-sale with added security of the cardholder's valuable information.


Ease of Use

All-in-one EMV ready terminals that do not require additional peripherals

Simply insert the card into the EMV slot and process by following terminal prompts


Become compliant now to avoid any liability issues in the future

Give customers the assurance that their transaction information is secure


Accept the newest trending payment type to generate revenue and entice more customers

Make the early transition and be ready when it is mandated


Reduce the risk of fraud with more secure EMV technology

Encrypted transaction codes that can only be used once

Card never leaves the cardholder's hand

How It Works

Insert Chip Card
1. Insert chip card

Customer inserts chip end of the card face up.

Follow the Prompts
2. Follow the prompts

Customer leaves the card in the terminal and follows the prompts.

Remove Chip Card
3. Remove chip card

Customer removes card when transaction is completed.


EMV Technology: Everything you wanted to know
(But were afraid to ask)

Navigating your way through any business change can be confusing. So we've put together some of the most frequently asked questions to help you get chip card ready.

Literally translated, it stands for Europay, MasterCard and Visa. It basically implies a global standard for accepting payment cards. The U.S. is the last major market in the world to convert over to chip cards – and is also a major target for card fraud – which is why the card associations are requiring this change now.

Chip cards are more difficult to counterfeit than magnetic stripe cards because payment information is encoded every time they are used.


What are EMV cards?

Sometimes referred to as "chip cards," "chip and PIN" or "chip and signature," these payment cards come with a chip embedded in them. The technology is more secure than what's found in traditional magnetic stripe cards, which can all too easily be skimmed for counterfeit purposes.

How does EMV processing benefit my business?

One of the main reasons that the payment card industry is shifting towards EMV technology is to prevent the growth of payment card related fraudulent activity in the U.S. With EMV technology, merchant will have further protection against payment card fraud and related chargebacks. Furthermore, the card associations are introducing new policies that may waive annual PCI-DSS audits for merchants that meet certain EMV requirements.

Why do I need an EMV terminal or pin pad if my current terminal works fine?

As the year progresses, more and more of your customers will receive chip cards, and they'll want to take advantage of new security features. Your current terminal may function properly for magnetic stripe cards, but only an EMV-enabled terminal can support chip cards. Most of all, it can help protect your business from counterfeit card fraud.

How do I know if an EMV card is Chip and PIN or Chip and Signature?

The card issuer determines if a card is Chip and Pin or Chip and Signature. If your customer has a Chip and PIN card, the terminal will prompt them to enter their PIN code during the transaction. If they have a Chip and Signature card, a signature will be required at the end of the transaction.

How do EMV/chip cards change the transaction process for restaurants?

In a traditional, magnetic stripe transaction, the card is removed from the customer's possession – oftentimes processed sight unseen – then returned to the customer along with the bill so that they can add a tip.

Will I be liable for card present fraud for contactless transactions since they do not have an embedded EMV chip card?

Contactless payments utilize a number of technologies to secure payments are not subject to the October 2015 liability shift requirements.

What is the difference between EMV capable vs. EMV enabled?

EMV-Capable POS Devices – are POS Desktop devices currently that are capable of processing an EMV transaction, but they need an EMV application download before they can do so.

EMV-Enabled POS Devices – are customer devices that have been deployed with or have received an EMV application download and can process EMV transactions.

When I try to insert a card, my terminal says REMOVE CARD – I thought the card stays in the device during the entire transaction?

Your EMV-enabled terminal will prompt your customer when to insert the card into the POS device. After the transaction processes, the terminal will prompt the customer to remove their card. This is also a fail-safe to ensure the customer takes their card back.

How are EMV transactions different? (security wise)

EMV is the most recent advancement in a global initiative to combat fraud and protect sensitive payment data in the card-present environment. The biggest differences are how the credit card terminal reads the card and the additional security provided by the chip transaction. EMV processing puts an emphasis on "Dynamic Card Data" as opposed to the "Static Card Data" found within a magnetic strip. Authenticated information on the chips will vary for each transaction, heightening the security of cardholder account information. Unlike swiping traditional magnetic strip cards, the EMV cards are "dipped" into a slot found on the credit card terminal where the EMV chip will undergo several levels of security verification to obtain approval for the transaction amount.

How is accepting a chip card different?

The most notable difference to you and the cardholder is when using chip cards and terminals, the card never leaves your customer's hand, and it's inserted rather than swiped. You present the terminal or PIN pad to your customer for payment, even in restaurants.

How do chip cards work?

Instead of your customer swiping a magnetic stripe credit card, they will insert the chip card, chip side up, into an EMV terminal. The terminal will read the chip on the card to ensure it is valid. The card stays in the terminal until the transaction is complete.

What happens if I don't upgrade?

After October 1, 2015, you will be responsible for losses associated with card present counterfeit card fraud. Previously, this responsibility was on the bank or card association that provided the cards. The best way to protect your business from that responsibility is to use equipment that processes chip cards. Then the responsibility will be back on the issuers.

What are the benefits for restaurants to provide a pay-at-the-table customer experience?

Restaurants benefit in several tangible ways:

  • Using EMV equipment at the table is a proven means of reducing counterfeit card fraud. Reducing chargebacks from card skimming fraud is a win-win
  • Similarly, it also mitigates employee theft/fraud and tip fraud
  • There's a significant time savings as well! Simplifying nightly back-office adjustments, reconciliation and settlement because there's no second authorization step to account for tips means you can spend time on more productive issues
  • You also provide your customers with a better user experience. By processing EMV/chip card transactions, you provide a greater level of security. And since EMV was rolled out in more than 80 international markets before coming to the U.S., you also provide a trusted payment experience for your international clientele.

What happens to businesses that only accept card information in an e-commerce environment?

EMV only affects card-present counterfeit card fraud. To protect cardholder information from fraudulent activity in a card-not-present (CNP), you need to take a layered approach to security.

What is the risk if you are delayed in replacing the terminal (after the Oct.1 liability shift)?

The major risk is accepting responsibility if a counterfeit card fraud transaction occurs. If you do not have an EMV-enabled terminal that accepts chip card transaction, you will incur the expense of the fraudulent activity.



We are interested in assisting you with protecting your business from fraud. Browse through our resources that contain information about EMV and take the next step in becoming EMV ready!

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